Agenda | Speakers

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51 Sessions

Sunday
12:00 PM
Location: MGM Convention, 3rd floor, Chairman’s Foyer
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CEMA Lounge, Marketplace, & Emerging Players

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12:00 PM
Location: MGM Convention, 3rd floor, Chairman's Foyer - Registration Desk
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Registration

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05:30 PM
Location: MGM Grand, Topgolf, Level 2
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Welcome to your first CEMA Summit!!

Please join us to celebrate the beginning of your CEMA Summit experience with a private reception for our 1st time attendees and our board of directors. Enjoy a top tier reception at Topgolf- Las Vegas! Featuring a wraparound bar and 34 hitting bays, please join us for a little fun and an opportunity to network with your fellow "1st Timers" and CEMA Board Members!! The General Welcome Reception will immediately follow.

Bring your badge with your Proxfinity smart card, and prepare to have a good time!

Feel free to walk through the MGM Conference Center and across the parking lot to enter the Topgolf- Las Vegas’s Main Entry or take advantage of the complimentary shuttles to Topgolf- Las Vegas leaving the MGM Grand lobby every 20 minutes with a final pick up at 11:00PM.

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06:00 PM
Location: MGM Grand, Topgolf, Level 2
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And the fun begins!

Welcome back for our best Summit yet! Please join us to celebrate the beginning of CEMA Summit with a top tier reception at Topgolf- Las Vegas! Featuring a wraparound bar and 34 hitting bays, join us for a little fun with current colleagues and future friends!!

Bring your badge with your Proxfinity smart card, and prepare to have a good time!

Feel free to walk through the MGM Conference Center and across the parking lot to enter the Topgolf- Las Vegas’s Main Entry or take advantage of the complimentary shuttles to Topgolf- Las Vegas leaving the MGM Grand lobby every 20 minutes with a final pickup at 11:00PM.

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Monday
07:00 AM
Location: Splash Pool
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This creative and energizing flow practice will get you in touch with your body, your breath and the beat of your heart. Stronger poses such as arm balances and inversions will be introduced but are optional. We take pride in developing fun yet safe sequences, as well as integrating practical Yogic philosophy into our classes, that will help you to be in the flow of life off the mat as well. Mat will be provided.

What is provided: Class instructor, mats, water.

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07:00 AM
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Rejuvenate body and soul and join us for a heart rate pumping power walk.

What is provided: A guide and water.

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07:30 AM
Location: MGM Convention, 3rd floor, Chairman’s 368
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Breakfast

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07:30 AM
Location: MGM Convention, 3rd floor, Chairman's Foyer - Registration Desk
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CEMA Lounge, Registration, and Marketplace

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09:00 AM
Location: MGM Convention, 3rd floor, Chairman’s Ballroom 362-363
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Welcome to Summit!

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09:10 AM
Location: MGM Convention, 3rd floor, Chairman’s Ballroom 362-363
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This brilliant and entertaining keynote performance will change the way you think about people, progress, and collaboration. Shane takes audiences on a rollicking adventure, revealing the secrets of the world’s most successful teams and coalitions in history.

You’ll learn about the surprising factor behind most failed mergers and marriages; how a certain method of fighting is more useful than brainstorming; how leveraging “cognitive diversity” helps groups outmatch competitors; the science of becoming open-minded—and the outsize effect it has on group success; and the counter-intuitive truths about becoming better team players ourselves.


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09:55 AM
Location: MGM Convention, 3rd floor, Chairman’s Ballroom 362-363
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Innovation Unveiled

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10:00 AM
Location: MGM Convention, 3rd floor, Chairman’s Foyer
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Home isn’t just a place; it’s a feeling. No matter who you are or what you love, you’ll fit right in exploring famed restaurants, world-class museums, a jaw-dropping waterfront, groundbreaking music, award-winning theaters, over 300 parks and green spaces, iconic architecture designed by legendary architects, all within 77 vibrant, ethnically diverse neighborhoods that are the heart and soul of Chicago.

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10:20 AM
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Storytelling is hardwired into all of us. But what actually constitutes a story? And how do we craft a story that truly engages our audience, whether it’s our colleagues or our customers? This highly practical seminar and workshop explores the art and science of storytelling. Concepts will be illustrated by real-word examples from a variety of media, and attendees will be shown how these concepts apply directly to business storytelling. They will leave with a better understanding of how to uncover the right story, and how to use that story to engage their clients. What you’ll learn about storytelling: 1)What a story is and what it’s not 2)What makes a story “strategic” 3importance of story structure 4)Why Big Ideas are critical and how to uncover them 5)The importance of drama and conflict 6)The importance of forward-motion 7)How these principles apply to business storytelling 8) How stories make money


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11:05 AM
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The 4th industrial revolution is upon us, bringing digital, physical, and biological systems together like never before. This confluence of changes, together with the way we communicate today (social media, the permeation of digital as a stand-in for physical interaction) are leading to a need for more human connections. This presents unique and expanding opportunities for event marketers.

Join Chris Meyer, CEO of George P. Johnson, and Karin Flores, VP of Strategic Events Salesforce for an exploration of what this means for event marketers, where the industry is headed, and how you can take advantage of this valuable inflection point in the history of marketing. You’ll learn the importance of keeping a human-centric focus in your strategy, the importance of experience design, how to make digital interaction more fluid, and how events can have a positive impact both to the bottom line, and in our communities.

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11:45 AM
Location: MGM Convention, 3rd floor, Chairman’s Ballroom 362-363
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Innovation Unveiled

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12:00 PM
Location: MGM Convention, 3rd floor, Chairman’s 368
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Lunch

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01:15 PM
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Sustainability. It’s more than straws.
How to be sustainable on a shoe string budget.
Presented by Green Meetings Industry Council Northern California Network


CEMA membership spans from Fortune 100 companies with massive budgets to smaller companies with way less. As Sustainability takes the main stage, everyone wants to do their part, but how to do it with no budget or for that matter, no management or attendee support?

This session, sponsored by GMIC NCN, will show you how an innovative company used little to no budget to make change happen. Pat Swan will interview Peggy Branigan, Global Program Manager for Sustainability at LinkedIn. They’ll discuss the sustainability program at LinkedIn, from upper management buy-in to employee buy-in, and will give you ideas that will inspire you to do the right thing. Session attendees will leave feeling motivated to go out and make a difference.

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01:45 PM
Location: MGM Convention, 3rd floor, Chairman’s Foyer
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Home isn’t just a place; it’s a feeling. No matter who you are or what you love, you’ll fit right in exploring famed restaurants, world-class museums, a jaw-dropping waterfront, groundbreaking music, award-winning theaters, over 300 parks and green spaces, iconic architecture designed by legendary architects, all within 77 vibrant, ethnically diverse neighborhoods that are the heart and soul of Chicago.

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02:15 PM
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Join us on the journey to launching The Grove, Google Experience Center. Experience Centers are physical spaces that tell a story about Google to our select clients and partners. They leverage technology to deliver a highly interactive experience in an immersive space. We’ll share theme development aligned with business message, timeline from concept to opening, the importance of interactive moments, challenges and lessons learned."

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02:15 PM
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At Philips, patients are at the center of everything they do. And to tell that story, Philips has re-imagined their approach to trade show engagement – humanzing its message and wowing with eye-catching, technified and intriguing storytelling experiences that include Microsoft HoloLens devices and augmented reality.
From the Live Marketing and Philips team responsible for the trade show engagement strategy, find out how this approach is breaking records and how to successfully architect both the human and technical elements to leave attendees with an indelible impression.


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02:15 PM
Location: MGM Convention, 3rd floor, Chairman’s Room 357
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This high-energy and witty presentation will provide the learner with 20 thought-starters on how to bring health & wellness to their meeting or event in a visually compelling way. There will be significant focus on nutrition focusing on smart menu add-ons or swaps, all of which are beautiful for the eyes and the body! There may even be some tasty samples.

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02:45 PM
Location: MGM Convention, 3rd floor, Chairman's Room 350
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Create a new favorite beverage with our resident mixologist; your Signature Drink will be a crowd pleaser at your next party. Your group will be divided into teams. Using gin and tequila as the base alcohols, we'll provide a central table of mixers, syrups, and garnishes, and let your guests get crazy! Each team then presents their crafted cocktail to the judges' table (along with their team name and drink name) and the judges (selected by you) will select the winning team.

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02:45 PM
Location: MGM Convention, 3rd floor, Chairman's Room 351
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Now it's time for you to put on your chef's hat and team build! While sipping a refreshing margarita, participate in a friendly competition of salsa making. Whether it's mild & mellow, super spicy or fun & fruity, you be the judge of which is the best. Your group will be divided into teams. We'll provide a central table of the freshest ingredients, and let you start chopping! Each team will then present their salsa to the judges' table (along with their team name and salsa name), and the judges will select the winning team.

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02:45 PM
Location: Splash Pool
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In this wildly wacky event, participants are divided into small project teams. Teams are charged with the challenge of building a raft from a limited supply of resources (materials are provided). Teams are judged on a variety of factors, which allows everyone a role. Once afloat, each vessel must be capable of transporting those chosen team members, along with a team flag.

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02:45 PM
Location: MGM Convention, 3rd floor, Chairman's Room 318
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Learn how to write completely original music (from scratch!) with help from musicians who've worked with members of Led Zeppelin, The Who, The Smashing Pumpkins and Blue Man Group. SongDivision is the global pioneer in music-based interactive experiences for the meetings and events industry. Since 2003, SongDivision has worked with hundreds of thousands of people in 25 different countries and 10 different languages. Our goal is to deliver creative solutions to help you best communicate your event themes and objectives and entertain your audience, through the power and magic of music.

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02:45 PM
Location: MGM Convention, 3rd floor, Chairman's Room 352
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Create chocolate masterpieces with a MGM award winning dessert chef.

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02:45 PM
Location: MGM Convention, 3rd floor, Chairman's Room 301-302
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Deepen your knowledge with every sip. Appreciate the stories within each bottle as you learn how the soil, climate, and cultures shape the essence of the wine.

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02:45 PM
Location: MGM Convention, 3rd floor, Chairman’s Foyer
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Volunteers will grab a backpack and fill it with school supplies for local at-risk and homeless youth. Once all items are in the backpack, they proceed down the assembly line or to the next station to create the next kit which will also be placed in the backpacks.

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02:45 PM
Location: MGM Convention, 3rd floor, Chairman's Room 353
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Only the locals know that Las Vegas has become known for their craft beers and micro beers! The influx of celebrity Chefs didn’t just bring great food, craft beers came right along with them! Join us for a micro beer tasting and discuss how beers are brewed. You’ll also enjoy some fun cheeses that pair well with these mouth-watering selections.

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04:45 PM
Location: MGM Convention, 3rd floor, Premier Prefunction
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Networking activity prior to departing for individual Las Vegas Experiences at participating hotels

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06:00 PM
Location: Participating Hotels
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Evening events showcasing the best hotels in Las Vegas! All experiences include dinner.

Want the World at The Venetian® Resort Las Vegas | Indulgence is the theme of the evening. Learn the Italian art of making pasta and savor the delicious results. Enjoy sipping from the exclusive MÖET Hennessy Icon Portfolio with wines and champagne that will complement your pasta perfectly. For dessert, we’ll have a sweet milkshake competition and see who can create the tastiest shake of them all.

Beyond the Ordinary at the Palms | Dine like kings and queens in the infamous Kingpin Suite while enjoying fare from Scotch 80 Prime, Las Vegas’s newest establishments named after a historic neighborhood. Once you gather some energy, compete in a bowling tournament to claim the title of Kingpin and use your winnings to experience how the Palms recently transitioned “from dust to gold”. Conclude with libations and breathtaking views of the Las Vegas strip from the 55th floor at Apex Social Club.

Cruising on Las Vegas Boulevard with Lip Smacking Foodie Tour and Pink Jeep Tours | Journey on a global exploration of tantalizing flavors at various world-class restaurants — without ever leaving the Strip! Then make your way down the length of Las Vegas Boulevard in a custom Pink Jeep taking multiple photo stops along the way so you can have proof that it really happened.

Soaring to New Heights with Caesars Entertainment | Zip and roll your way up to new heights! Once back on the ground, dine in the pits of fiery hell, experience magic right before your very eyes and crawl your way through some pubs.

Behind the Scenes with Wynn | Get ready for this rare opportunity combining a culinary experience and a behind the scenes look at what it takes to make that magic happen at one of the premier resorts in Las Vegas.

Mobbin' Through Downtown with the Golden Nugget and Lip Smacking Foodie Tour | Mob your way through downtown like they did back in the day. Go back to Sinatra's old stomping grounds, get an intricate look at organized crime and grab a bite or two to eat before departing to your next heist.

Above the Neon with Mandalay Bay and Maverick | Dine in the best seats in the house overlooking The Strip then end the night soaring like a bird above the Las Vegas neon glow.

Crystals and Bubbly at the Cosmopolitan | If diamonds are not your best friend, crystals might be! Surrounded by over two million crystal beads, sip on exquisite libations that can sometimes be mouth numbing, enjoy authentic Mediterranean fare then end the night with a view that can't be beat while enjoying some bubbly and sweet treats.

Elevate Your Senses at Aria | Some of the best things in life cannot be seen, they must be felt. Elevate your senses by pampering your skin followed by a mysterious dining experience letting your taste buds guide you.

Soak It All Up at the Bellagio | "O" my! Enjoy dinner in one of the most exclusive settings Las Vegas has to offer surrounded by characters that will awe and amaze. End the night by gazing at fountains that are larger than life with an adult beverage in hand. Tonight is all about going with the flow.

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Tuesday
07:30 AM
Location: MGM Convention, 3rd floor, Chairman’s 368
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Breakfast

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07:30 AM
Location: MGM Convention, 3rd floor, Chairman's Foyer - Registration Desk
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Registration

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07:30 AM
Location: MGM Convention, 3rd floor, Chairman's Foyer - Reception
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CEMA Lounge and Marketplace

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09:00 AM
Location: MGM Convention, 3rd floor, Chairman’s Ballroom 362-363
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We live in a world flooding with best practices, conventional wisdom, and trendy tactics. Every day, dozens of supposed “right” answers both internally and externally promise that they will deliver our best results. It’s all we can do to simply keep up, let alone take control, get proactive, and finally do our best work. It’s like we’re trapped. We’re stuck on this always-spinning wheel of reactive decisions and commodity work, and this wheel leads straight to the one place we don’t want our companies or careers to be: average.

It’s time to escape this cycle. It’s time to break the wheel.

In this fast-paced, inspiring talk, award-winning documentary host and former Google and startup brand-builder Jay Acunzo will hand attendees a sledgehammer. They’ll learn how to find clarity more quickly among the noise, cutting through past precedents and buzzy trends that only create sameness in their niche. Through science and story, Jay will share a framework to more successfully think for yourself when surrounded by conventional thinking. This isn’t about being a rebel. It’s about driving real results for companies and careers alike. In the end, attendees will become the welcome exceptions to the status quo.

While everyone around them merely survives, they’ll know how to thrive. Remember: Finding "best practices" isn’t the goal. Finding the best approach for you is. Jay’s presentation will inspire and empower people to do exactly that.

In this talk, attendees will learn:
• The psychological barriers to making good decisions at work.
• The one behavior change that can help them overcome these barriers.
• Why this change can make creativity feel more logical than lofty.
• How to create a personal, team-wide, or company-wide “decision-making filter” to more quickly and confidently find the best approach in each new situation.


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09:55 AM
Location: MGM Convention, 3rd floor, Chairman’s Ballroom 362-363
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Innovation Unveiled

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10:00 AM
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An inspiring talk from our friends at Manchester United discussing how to use sponsorships and social media to build an engaging brand experience.

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10:45 AM
Location: MGM Convention, 3rd floor, Chairman’s Foyer
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Home isn’t just a place; it’s a feeling. No matter who you are or what you love, you’ll fit right in exploring famed restaurants, world-class museums, a jaw-dropping waterfront, groundbreaking music, award-winning theaters, over 300 parks and green spaces, iconic architecture designed by legendary architects, all within 77 vibrant, ethnically diverse neighborhoods that are the heart and soul of Chicago.

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11:05 AM
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A moderated panel of industry experts discussing modern event intelligence. Topics include: event industry recent trends, global events strategy vs. individual event strategy and the pros & cons of both approaches, the benefits of using a consistent platform for your event management, and the benefits of recommendations tools and analytics to maximize engagement from the attendee perspective. Each expert to share real-world examples of their workflows and metrics gauges and how they help formulate stronger event impact and ROI.

Panelists: Chuck Thompson, Global Events – Content Manager, OSISoft, Allison Crooker, Director Event Content, VMWare, Angie Smith, Head of Global Events & Field Marketing, Atlassian, Neal Thompson, Sr. Director, Strategic Technology & Product Management, Martiz.

Moderator: Josh Vande Krol

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11:55 AM
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Listening is often assumed to be occurring when people are really only hearing…and there are great differences. Poor listening has been attributed to unhappy relationships (workplace, friendships, AND romantic)! Poor listening can lead to mistakes in assignments in the workplace. workplace injuries, and even workplace deaths.

This presentation provides a combination of interesting facts about listening, an overview of the various TYPES of listening, as well as practical application exercises that can help attendees enhance their own listing in the workplace.


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11:55 AM
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Technology is always evolving and there’s always a new trend to discover. From A.I. powered chatbots acting as concierge systems for hotel guests, to facial recognition technology keeping us safe at events, to the significant growth of The Internet of Things--technology is present throughout the entire event cycle. This session will explore the latest technology trends and the impact it will have in shaping the meetings industry.
- Identify the top tech trends in the meetings industry for 2019 and beyond
- Examine how tech is affecting and disrupting the meetings industry
- Evaluate how this new technology can improve the way you manage your meetings


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11:55 AM
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The world of technology is changing at warp speed, with companies like IBM at the forefront. With the confluence of market shifts, including the way the market categorizes tech, together with the intrigue around AI, it was imperative that IBM re-evaluate their global conference model. The model of solution-centric, siloed events had to be turned on its head, and a customer-first model developed.
Learn how IBM partnered with GPJ over the course of several years; combining events, morphing strategies and adjusting business models to ultimately land on Think, IBM’s first singular flagship event, bringing together several of its formerly vertical conferences.


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12:40 PM
Location: MGM Convention, 3rd floor, Chairman’s 368
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Lunch

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02:00 PM
Location: MGM Convention, 3rd floor, Discussion Forum 1- Chairman’s Ballroom 362-363
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You’re a senior leader, now what? Maybe you’re a subject matter expert in planning meetings or leading a sales team, but how can you avoid getting so focused in that discipline that can’t reach that next level? This session will focus on three main areas: basic business acumen and drivers; communicating and managing “up”; and leveraging your personal brand to position yourself strategically for promotion.

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02:00 PM
Location: MGM Convention, 3rd floor, Discussion Forum 2- Chairman’s Ballroom 362-363
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Sometimes, the best moments of CEMA Summit happen during the breaks or when you connect with other attendees and speakers. The format of this session is designed to capitalize and expand on those moments. In this session which is open to all attendees, you will share and learn in an open environment. The Best Practices Unconference is based entirely on the participants and you choose what you want to talk about. We will crowd source the list of topics, and any topic is the right topic. Come network and share strategies, tips and tactics all while getting your needs met. We hope you find this opportunity useful, informative and fun!


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02:00 PM
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Goal: Analyze behavioral data captured from several data sources, recommend relevant content and gain more engagement from "thank you for attending emails". Process: Create a "Trip Report" for each attendee (https://goo.gl/Ny4mcL). Atlassian aggregates data from several disparate event tech partners implemented during Summit, maps together behavioral activity, derives insights on an individual level and delivers a "Trip Report" (Personal URL) embedded within their Thank You email. This "Trip Report" highlights each individual's activity and engagement during the event, recommends the products that best match the content consumed during the event and drives individuals to specific web pages within Atlassian website. Result: +200% increase of response and engagement of Thank You email and tracking of content consumed post event. Also, displays individual's event activity, enabling sharing of event content to teams, managers and social audience.

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02:45 PM
Location: MGM Convention, 3rd floor, Chairman’s Foyer
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Home isn’t just a place; it’s a feeling. No matter who you are or what you love, you’ll fit right in exploring famed restaurants, world-class museums, a jaw-dropping waterfront, groundbreaking music, award-winning theaters, over 300 parks and green spaces, iconic architecture designed by legendary architects, all within 77 vibrant, ethnically diverse neighborhoods that are the heart and soul of Chicago.

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03:15 PM
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Globally, there are over 2.3 billion active gamers. This massive market represents a tremendous opportunity for organizations seeking new, authentic engagement platforms with multi-generational audiences. Esports, one of the fastest growing segments of the industry has experienced incredible growth over the past 24 months. Announcing partnerships with global organizations including Intel, Mastercard, Mercedes Benz, NFL, FIFA and countless others, the esports community has built partnerships with almost every form of entertainment available to consumers. As esports fans increasingly play a prominent role in consumer spending and B2B decision making, this panel will address who’s at the forefront of brand partnerships and how your organization can engage them. Panelists will also discuss opportunities and unique perspectives around esports activations and how they can be integrated into your own events.
Moderator: Waco Hoover, Co-Founder, XLIVE
Panelists:
Jason Woo, General Manager, Next Generation Esports (NGE) - represents the largest technology and esports firms including, Tencent, Epic Games, Activision Blizzard, Riot Games, and more. Hosting Global Events that can include up to 300,000 on line and in person.

Justin Delario, Head of Esports, Twitch - largest gaming streaming platform, 140 million monthly users. Acquired by Amazon for for $970MM. Hosing events globally.



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04:00 PM
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From disruption of technological forces that are changing the way we work and play to changes in Washington which will take time to understand its full impact, it is important to understand the context of what is taking place. The speed of change is a force that we will all wrestle with over the next decade.

As the economic environment and hotel structure continue to change at a rapid pace, it is important to understand the current outlook, economic concerns and forecasts that will dictate behavior in all business environments. The impacts of global political and economic instability still exist although the global economy is growing together for the first time in modern history

Our world has become much more complex with a variety of issues from: Automation, Business Transformation, Customization, Cannabis Industry, Machine Learning, Biometrics – the changes are endless and so are the opportunities.

In this dynamic session, industry veteran Michael Dominguez shares perspective on the latest trends and the impact in the hotel industry and meeting dynamics.

Gain a better understanding of the economic environment, how structural changes will have an impact in 2019 and beyond, identify ways to optimize your ability to maneuver through this quickly changing environment.

Learner Objectives:
 Understand the need to move fast in changing organizational structure
 Take a look at the impact of global political and economic forecasts
 Review industry forecast for the US and Global sectors
 Understand new competition and disruptive forces that will move us all
 Understand behavior changes in audiences of the future
 Review latest technology changes and expected impact on the Meetings & Events Industry


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04:30 PM
Location: MGM Convention, 3rd floor, Chairman’s Ballroom 362-363
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Closing session summarizing the conference with a Board Announcement on CEMA Summit 2020 plans

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06:00 PM
Location: House of Blues
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Dinner and Evening Event

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