Globally, there are over 2.3 billion active gamers. This massive market represents a tremendous opportunity for organizations seeking new, authentic engagement platforms with multi-generational audiences. Esports, one of the fastest growing segments of the industry has experienced incredible growth over the past 24 months. Announcing partnerships with global organizations including Intel, Mastercard, Mercedes Benz, NFL, FIFA and countless others, the esports community has built partnerships with almost every form of entertainment available to consumers. As esports fans increasingly play a prominent role in consumer spending and B2B decision making, this panel will address who’s at the forefront of brand partnerships and how your organization can engage them. Panelists will also discuss opportunities and unique perspectives around esports activations and how they can be integrated into your own events.
Moderator: Waco Hoover, Co-Founder, XLIVE
Jason Woo, General Manager, Next Generation Esports (NGE) - represents the largest technology and esports firms including, Tencent, Epic Games, Activision Blizzard, Riot Games, and more. Hosting Global Events that can include up to 300,000 on line and in person.
Justin Delario, Head of Esports, Twitch - largest gaming streaming platform, 140 million monthly users. Acquired by Amazon for for $970MM. Hosing events globally.